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How BlackBerry went from controlling the smartphone market to a phone of the past

Submitted by Tech Insider on November 21, 2019 - 9:00am
  • BlackBerry controlled 50% of the smartphone market in the US and 20% globally at one time.
  • Despite being one of the first smartphones, it failed to innovate and became complacent in how the smartphone market was changing.
  • There was an updated iPhone every year, and other smartphones, like the Motorola Droid, began to hit shelves, while BlackBerry struggled to add new features that appealed to consumers.


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