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Snapchat’s $110M acquisition of Vurb could remedy its biggest problems

Submitted by TNW News on August 15, 2016 - 8:55pm


Snapchat today acquired mobile search and recommendation app Vurb for a reported $110 million. Why Snapchat was interested in a mobile search app at a all is what makes the purchase interesting. It’s no secret that Snapchat is growing. After initially turning down a $3 billion acquisition bid from Facebook in 2013, Snapchat has grown to a reported 150 million daily users and a valuation north of $20 billion. It also passed Twitter this year in daily active users. But still, Snapchat has problems. The most oft-heard gripes center on a confusing interface that makes it difficult for new users to…

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