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I had a $12 coffee at the fanciest Starbucks in America — and it was only okay

Submitted by Tech Insider on August 16, 2016 - 8:06pm

Starbucks Roastery Seattle

I don't know if this makes me a bad coffee drinker or whatever, but I've always had a major soft spot for Starbucks.

So when I was in Seattle this last week, I knew I had to check out the Starbucks Reserve Roastery and Tasting Room — a new, high-end kind of coffee shop that the company bills as the Starbucks of the Future.

(It's also the largest Starbucks in America, for what that's worth.)

I wasn't exactly disappointed. As Starbucks go, it's the fanciest I've ever been in, and definitely ranks as one of the coolest locations in the world. 

But one 12-ounce carafe of $12 coffee later, I'm wondering how scalable the idea is — or maybe, I just have bad taste. 

Here's why.

The very first Starbucks in Seattle's Pike Place Market is a major tourist attraction, as you can tell from the lines to the left of the door here. But on the inside, it's barely different than your normal, everyday Starbucks. Wake up, people!

Might I suggest the 20-minute walk from the Pike Place market to the Starbucks Roastery, instead? It's a newer, fancier kind of coffee joint that the company bills as the Starbucks of the future.

The Starbucks Roastery gets its name because it's where they actually, literally roast the coffee beans for the premium Starbucks Reserve coffee that you can buy in Starbucks stores across America.

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