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How white papers help you build thought leadership

Submitted by TNW News on August 16, 2016 - 8:21am

Thought leaders command respect, and becoming one is the dream of most people and organizations today. When you become an industry thought leader, expansion (even in sales) usually follows organically. In fact, a study on business buying behavior by Corporate Executive Board (CEB) — according to Forbes Insights — reveals that high-value customers are increasingly demanding education and advice as part of sales experience. So where does white papers come in here? A white paper is a persuasive, in-depth report (or account) on an issue that the stakeholders of an industry are looking to understand. And here’s how you can…

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