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Google toughens its stance on ad tracking

Submitted by Tech Insider on June 2, 2021 - 7:58pm

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Hi and welcome to Insider Advertising for June 3. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on:

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Sundar Pichai

Google is toughening up on Android ad tracking but won't yet go as far as Apple's radical changes

  • Google is making it harder for app developers to access information about Android users who ask not to be tracked across their devices, Hugh Langley and Ryan Joe report.
  • Google is under pressure from privacy advocates and regulators to scoop up less information about its users but also needs to keep its huge ad business growing.
  • That pressure has resulted in delicate compromises that contrast with a firmer approach from archrival Apple. 

Read the story.

richard marques

Content-recommendation company Revcontent has been acquired by a duo of asset-management firms as rivals Taboola and Outbrain prime themselves to go public

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Lisa Ross

Public relations giant Edelman is shaking up its leadership as it tries to position itself as the top crisis and social issues agency

  • New US CEO Lisa Ross is shaking up the PR giant's leadership to gain an edge in crisis management and social issues-related work, Sean Czarnecki reports.
  • She's combining Edelman's brand and corporate divisions to stand out from firms like Sard Verbinnen & Co. and Porter Novelli that are known, respectively, for crisis and purpose-related PR.
  • She's also elevated execs to focus on tech and diversity.

Read the story.

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