Under Armour cheated on Dick's Sporting Goods with Kohl's — and it massively backfired (UA, DKS)

Submitted by Tech Insider on August 18, 2017 - 2:27pm
  • dick's sporting goods floorUnder Armour has reportedly upset Dick's Sporting Goods after it started working with Kohl's, according to WSJ analysis. 
  • Department store Kohl's is known for aggressive discounting. 
  • Analysts say the Under Armour and Kohl's partnership has diminished Dick's ability to sell at full price. 

Once upon a time, things were good.

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