music video

Animator Creates Incredible Musical Painting With $5 iPad App [VIDEO]

Submitted by Mashable on

Thanks to tablet technology, creating a music video has become as simple as swiping a finger — well, sort of.

Art Decade, a band consisting of duo Ben Talmi and Binod Singh Jr., recently debuted its music video, Western Sunrise, which was made almost entirely using Procreate, a $5 iPad app.

“I really recommend it to anyone who does storyboards, concept art and animators, filmmakers, producers, whatever — this is the future,” says the video’s lead animator and director, Alexander Whitney. (You can see the full making-of here.)

This Music Video Lets You Buy Clothes While You Watch

Submitted by Mashable on

Online clothing retailer Ssense has debuted what appears to be the first music video you can make purchases in, featuring Australian rapper Iggy Azalea alongside hip-hop duo FKi and Grammy-nominated producer Diplo.

The music video is pretty standard for the genre, alternating between L.A. street scenes and close-up, overexposed studio shots of the various stars. What’s different is the “S” icons that repeatedly appear throughout (see below).

Clicking on the icons will pause the video and pull up a page showcasing all of the products — mostly merchandise from high-end designers including Givenchy, Phillip Lim and Christopher Kane — worn in the shot. It’s only a few clicks to add those items to your shopping cart.

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